- Desert Island Cloud Blame it on the 90’s: George Bell Revives Retro Vibes with a Modern Twist

Los Angeles artist George Bell is back with his fourth single of the year, “Blame it on the 90’s,” an upbeat track laced with a laid-back, old-school vibe. This single features the elusive rapper Fatlip from the legendary West Coast group The Pharcyde, marking their second collaboration. Bell shares how their creative synergy blossomed: “Fatlip and I share the same producer. One day in the studio, we got into a conversation about the 90s and how much that era has shaped today’s youth in music and fashion. That’s when we thought—why not capture that magic in a song?”

Their inspiration? The 90s’ influence on today’s style, like seeing kids out in public rocking pajama bottoms or grunge and rap tees—a reminder that every generation thinks theirs is special. “But the 90s really were,” Bell laughs, noting the era’s monumental impact on both rap and rock music.

On the visual front, Bell has been turning heads with his AI-generated music videos, which capture the essence of his songs in a way traditional production just couldn’t. “Everyone’s talking about AI’s role in society right now. I’m not into AI-generated lyrics—that’s too personal for me. But AI videos? They just look so cool. I couldn’t afford a director and crew, so this is my way of bringing the songs to life.”

When it comes to “Blame it on the 90’s,” Bell hopes it delivers more than just nostalgia. “A retro vibe doesn’t mean something is outdated. It’s a way to share what made that era so special with younger listeners. Music connects us all across generations and places, influencing each other in unexpected ways. I hope this song reminds people to stay open-minded and find inspiration everywhere.”