333 is a journey back to the person you really are, but whom somehow you forgot. It takes its name from the power of three, a number which constantly comes up in Ali Morris’s life.
Recorded in part at the legendary Metropolis Studios London (which has hosted projects by Kendrick and Adele) with Ben Collier, and at Southampton with Luke Targett, 333 is an eclectic mix of styles that cohere through Morris’s vocal and songwriting nous. Opener ‘Courage’ is a spacious and beatific piano number, carried by Morris’s voice, with a beat that comes on like the distant but insistent thud of the human heart as Ali sings about embracing your vulnerabilities to find the inner resources to overcome hardship.
It is a song about radical acceptance of who you are. Second song ‘Colours’ comes on with sprightly tropical steelpan vibes. Written beneath a wave of nostalgia, Ali takes human connections as a focal point to explore the nature of soulmates and personal growth. Closing with the Spanish language ‘Cuando’, Ali reconnects with her Latin roots through dancehall rhythms and Spanish wordplay. Ultimately 333 is an EP about inner power. It is a story told through the eclectic and universalising power of music, and it’s a powerful new iteration for the shapeshifting songwriter.
Born into a family of intellectuals, Peruvian singer/songwriter and actress Ali Morris (born Alessandra Morris) was surrounded by an eclectic mix of art and ideas. Her father, an engineer and business consultant, read poetry and played jazz and classical records, while her mother, a painter and psychologist, offered Ali the emotional support to pursue a career in the arts. Ali started to write seriously when she was around seven, writing her first song out of boredom waiting in the car for her dad.
The experience opened the door to a new world for her, giving her newfound freedom to express the complex emotions and abstractions of her inner life through melodies. She studied advertising at university and wrote a string of original songs like ‘Me Pregunto’, ‘Una Extraña Forma de Amar’, ‘Hoy No Te Tengo’ and ‘Dime Porque’, these songs broke into the MTV Our stage charts leading to a high-profile collaboration with Ecuadorian band Mama Vudu on their track ‘Ladrando’. Following this, she became a techno/house DJ, playing venues across Lima before leaving to pursue her career in London. Here she studied an MA in Music Business and started performing in open mics while refining her material.
In 2015 she debuted material under the alter ego of Zophy Ohr – a name which came to her in a dream. She played in venues such as The Water Rats, The Islington, The Spice of Life, and 93 Feet East, among others. In 2016 she released a series of demos from her self-titled EP, which have been aired by several local radio stations including Shoreditch Radio and Reel Rebels. She also won the Showcase Award at the Regionals Competition of the Open Mic UK 2017. By the beginning of 2020, she successfully released the single ‘We Are Gold’. Now chameleonic Ali Morris has reinvented her universe and is ready to present the next chapter, her debut EP 333.
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